What to buy now, what to buy later?
Give me a new question
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Is it a handful of seconds half a minute or time?
What is unique about you?
Does my program support consumption growth?
Perhaps some people have an innate ability to do this?
Where to start in finding the right segmentation model?
Or someone who brought a flint?
What on earth are you talking about?
Time to ditch demographic segmentation?
That’s just now how the world works, is it?
Are you having trouble finding the brief documents for many of your past programs?
With so many activities happening in stores and the competition for shoppers’ attention so great, how do you ensure that your activities convert shoppers to buyers?
So, how can you change that?
If you are in any doubt, maybe just talk to your customer about it?
Coronavirus will change shopping, but how?
Let’s take a look at each of the ways that Coronavirus might change shopping, and take a stab at what might come next?
OK, in this metaphor, what about the guy who turns up with glasses and uses the sun?
You know those times when you go shopping and you get frustrated?
Its unlikely that we’ll be able to divert a shopper from the brand they planned to buy without introducing just a little friction into the shopping experience, right?
Whats your experience so far?
Are you reaching the right shopper?