Paid Search Marketing (PPC & SEM)
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Who should we be targeting?
Consumers have choices, and while the majority of social media users head to their social profiles every single day, how do we go about reaching them all across the internet?
Do they provide an intuitive interface?
Make sure to think about context too; what device are they most likely to use?
How to tackle this from a Paid Search perspective you say?
I am sure most of you are familiar with all these terms but when running an advertising campaign you may still wonder: what is the optimal budget I should allocate to it?
I investing in the right channel?
Some brands like KitchenAid are looking forward to how they can leverage todays unforeseen opportunities (who knew this many people would be making bread?
How does Customer Lifetime Value Work?
Or should I put away my cane and stop telling people to get off my lawn?
When was the last time the user was last on site?
Are Christmas Ads Indicative of Wider Industry Trends?
How are you thinking about balancing demand opportunities with client retention?
Why use the Purchase Detail Report?
If so, do you let Google automate, or are you using a tool?
Where are they in the funnel stage?
How can you hit that all important 5% CTR?
But if their ads are just as likely to display on an obscure site, how do they bid strategically?
What are your objectives and priorities?
What is the overall cost?