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When it comes to reviewing your existing digital partners, can they present their working processes to you with clarity?
What sort of sentiment are you hearing out there about this situation?
What added extras might your target market want that you’re currently not selling?
Subject line: Do you want to keep hearing from us?
Can users easily compare your room options?
Are the results they’re claiming accurate?
Scale Hotel Group Started Responding to Reviews?
Looking to make the most of your email automation program?
Ask yourself: Does your competitor have a similar page?
Do your room type descriptions look good?
Another interesting course that caught my eye?
No more mini bars and turndowns?
What are you seeing hoteliers focus on when it comes to guest communications and guest experience?
While STR will reach out with any big changes to your market that they are aware of (note: remember that Starwood Marriott merger that required several changes to the comp set back in 2015?
Who would they like to fill their hotel with and how would they acquire them?
How will you determine where you stay?
So you’re on lockdown, or you’ve been asked to shelter in place, what now?
Does it match what you were expecting?
How can your hotel adapt its own messaging to match the changing mood and behaviors of your audience?
Is messaging a novelty, or something that every hotel will eventually need for the foreseeable future?