Account Based Marketing
But how do you decide who takes the lead?
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How often does content get created in a silo?
Why are platforms talking about "Engagement"?
How do they use and interact with social media?
But, what’s the secret sauce?
It’s important to consider these people when you’re creating your buyer personas Is there a role or department you typically engage with first, who heavily influences the decision to invest in your product or service?
Are they an influencer or a key decision maker?
Can you define Revenue Operations?
Is this conversion tracking stuff real?
What are some of the biggest changes you’ve seen during your time as a marketing leader?
It may sound crazy, but just keep reading and make sure to listen to our advice, ok?
So, what does that actually look like?
Wheres email in your Account Based Marketing Strategy?
Have you ever purchased something because of who sold it to you or how they sold it to you?
What are your priorities right now?
Need some more guidance on CTAs, conversion or inbound marketing in general?
What kind of volume do I need in order to actually achieve my objectives?
Is it as simple as setting a rule that counts media impressions and website visits?
Include a USP (if you can) why should they click on you and not someone else?
Are there campaign themes that surface as highly relevant for a particular target account?
What impact does it have?