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How could anyone, whether they are a medical devices company, a SaaS company, or even a professional services firm, assess the past or predict the future return on any PR spend if they do not even know what a client is worth to them?
Advice for a 16 year old junior with interest in the field?
Is PR as a sector becoming too focused on overly simple single channel ROI measurements when there are usually numerous buyer touchpoints?
What was it about having Rachel Bell as a mentor that helped Natalie grow the business?
Nelson Bostock is owned by DBay: how has Nick found it different working for a private equity firm?
To what extent is mental wellbeing the employer’s responsibility and to what extent is it an individual's responsibility?
Why did Rachel decide to write a book?
How did Jim approach the conversation with the senior internal stakeholders who for a number of years thought the comms effort had "all been going swimmingly" when in reality the true metric was minuscule in comparison?
Which skills does Niall prioritise within his team?
Bearing in mind that the PRCA is not a regulatory body, and has approximately 20,000 members in an industry of about 80,000 professionals, by making a push for regulation is the PRCA trying to be something it is not?
What are the important KPIs you need to get right if your want to sell your business?
Over the course of his career, who have Gerry's mentors been and what has he learnt from them?
How do clients decide which agencies to ask to pitch?
How do PR employees tend to respond to stress at work?
From it a tool’s perspective how does Diegeo attempt to unify its measurement across the numerous different channels that PR operates across?
Previously, he has was head of media, content and partnerships at Which?
How many different KPI’s do Microsoft find useful?
Whether PR has a greater mental health problem than the rest of society?
Which communication KPIs are most popular with Signal's clients?
Why your media measurement should consider the following: what this piece of content is saying about the particular entity that we care about?