How do Modern Travelers Search Hotels?
Give me a new question
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Maybe some of you will ask me, why is agile airline technology so important?
What are the metrics you use to define success for your airline digital marketing?
That struck me, like, what is it that I can do to make the digital marketing as a function better and help the business?
Implementation of the framework: why did it take AirAsia 1 day to create the Measurement Framework, but 1 year to implement it?
How are they connected and how do they add up into your future airline technology setup?
Can you actually experiment with the products that you offer to your customers?
If so, how much change?
Experimentation platforms: build your own or use a third party tool?
Some people might add, why aren’t you measuring clicks?
Can you maybe talk a little bit more about that?
Now, youll ask, how is business experimentation related to airline innovation?
Tell me at the end, Stefan, apart from the book, where else can people learn more about you?
Can you actually experiment with the products you offer to your customers?
I asked Miha, did I get this right?
Do you give your phone a hard time?
How can experimentation ignite your airline innovation?
Working down the stack, right?
So basically, with this you measure how effective you are at targeting, so how many people you get to do the actual search for flights, if I’m not mistaken, right?
Why do airlines have so much ?
I was talking initially about?