So, the thing keeping me up at night closest to the event was this: Is everyone going to be able to join and will we be able to stream our live sessions?
Give me a new question
Copy to clipboard
How to build apps on Atlassian Jira cloud?
Should we let this information in?
How many followers did you gain in your first 30 days?
But a lot of this stuff is really, it's not new information, right?
Like, how did you resonate with it?
Number two, support that with facts, right?
Does the client want us to build every single page for them?
It's all about emotion, right?
But how do you know when it’s time to go from spreadsheets to automation?
Why do you need a mobile app?
Do they want us to put content on every single page for them?
The brain is cognitive miser, right?
Do you have some questions?
And so what the Truth Campaign did was it looked at, well, if we want to tap into that feeling of rebellion, how can we leverage rebellion to get them to not smoke in the first place?
This is obviously not the best idea, but it does bring up a good question How often do you need to give subscribers instructions on how to unsubscribe?
Where for a commercial you may decide what's the one point we know, through testing?
He's the accountant and he's the guy who basically, he's like the legal department, right?
He stumbled upon hockey when he was delivering pizzas, right?
Like, what is better to some people, right?
Number one, how should it make you feel?